When Peter Kelly, Wanstead Farmers Co-operative general manager reached out to his local MP as a way to get acquainted with his new surroundings, he didn’t realize how this small friendly gesture would generate some unexpected added publicity for his co-op.
Not only did Sarnia-Lambton MP Marilyn Gladu pay Wanstead Farmers Co-operative a visit to learn more about the long-standing business, meet the staff and get a tour of the new facility in Wyoming, but she also posted the group photo on the front cover of her federal riding’s newsletter.
“We were
flattered to see our picture on the Federal Express,” says Kelly. “Getting this
extra publicity was a nice surprise and greatly appreciated.”
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